About Me
Hi, I'm Freeman White
I'm an executive and management coach with 15 years of experience as a social enterprise Founder, CEO, and Director of Product. I’m based in Nairobi, Kenya, having lived here with my family since 2019. I got into coaching by leading with empathy in my weekly management conversations with my team, creating a psychologically safe space for reflection and growth. As a result, over 4 years my product and design team of 20 people had no regretted churn, high morale, and achieved the hyper-scaling of one of the most successful fintech companies on the African continent from a new product pilot to 5 million customers. Eventually, I realized I was really coaching the people on my team, unblocking them to achieve their goals, and I wanted to focus on this work.
Coaching has been a passion of mine for years now. Each session feels like an amazing moment filled with possibility. It is an absolute honor to be in a trusted and safe space with a person while they are working through what is important to them. I take the work seriously and continually respond to feedback to make the coaching time as tailored and valuable as possible to each client.
The Coaching Process
Overall Structure
- An initial engagement is 9 sessions, usually spread over 3 months, and extended as you see fit.
- Coaching sessions usually run for one hour.
- The cadence is set by the client. Commonly weekly to start, then every two weeks.
Flow of Each Session
You decide on a key focus topic at the beginning of each session. Coaching then leads to a plan and often a commitment to actions. Progress is measured over a few sessions. Topics can change from session to session or span a few sessions.
Transformation
Just imagine how a new butterfly feels. The culmination of the work in the cocoon is the freedom to fly. A lot can happen in the coaching process, but at each moment, you are where you were meant to be and you'll have help along your way.
You're just getting started. Have a look at 1:1 Coaching in more detail:
coach@freemanwhite.co