I coach executives on how to lead with empathy

I coach executives on how to lead with empathy

Successful Clients
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Everything you want is on the other side of fear.

About Me

I'm an executive and management coach with 15 years of experience as a social enterprise Founder, CEO, and Director of Product. I got into coaching by leading with empathy in my weekly management conversations with my team, creating a psychologically safe space for reflection and growth. As a result, over 4 years, my product and design team of 20 people had no regretted churn, high morale, and achieved the hyper-scaling of one of the most successful fintech companies on the African continent. Eventually, I realized...
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You can learn the secret of the best leaders today

Sign up and I’ll send you my free audio training “The Secret of the Best Leaders”. Give it a listen and you can start to get results today.

Who I work with

What Do You Want?

  • Are you ready to take control of your life and reach your full potential?
  • Are you tired of settling for less and not achieving your big dreams?
  • Are you in need of guidance and inspiration to help you set and reach your goals?

If so, you've come to the right place. It's time to become the best version of yourself and make real change happen.

Let’s Start Together!
Launch your change

My course

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Some of my Achievements I am so Proud of

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200+ Clients

Successfully coached over 200+ clients in achieving their personal and professional go

90% Sucess Rate

Developed and implemented a unique coaching program that combines traditional

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50+ Workshop

Conducted over 50 workshops on topics such as goal setting, stress management, and po

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Individuals

I coach executives, directors, managers, and individuals to tap into their empathy in order to make lasting improvements for themselves and their teams. My approach is to listen intently during a thought-provoking, goal-oriented conversational process that guides you towards maximizing your personal and professional potential.

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Teams and Companies
I work with teams and companies, especially in the software and technology fields, to become aware of how empathy can fundamentally improve their team culture and communication styles. I focus on how managers can start from where they are and create a culture of psychological safety to make their teams more effective.
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The Coaching Process

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Overall Structure

  • An initial 1:1 engagement is 9 sessions, usually spread over 3 months, and extended as you see fit.
  • Coaching sessions usually run for one hour.
  • The cadence is set by the client. Commonly weekly to start, then every two weeks.

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Flow of Each Session

You decide on a key focus topic at the beginning of each session. Coaching then leads to a plan and often a commitment to actions. Progress is measured over a few sessions. Topics can change from session to session or span a few sessions.

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Transformation

Just imagine how a new butterfly feels. The culmination of the work in the cocoon is the freedom to fly. A lot can happen in the coaching process, but at each moment, you are where you were meant to be and you'll have help along your way.

From my Clients

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I loved that not once did you tell me what to do but rather taught me to resolve and make decisions for myself. You insisted that I take time to think about our previous conversations and work on some expected outcomes which gave me a clear focus for what I needed to work on in the short term, week on week to get to where I wanted to be.

~ Kate

I want to express my gratitude for your incredible coaching. You are an exceptional listener and create such a safe and supportive space for reflection. Your deep, thought-provoking questions always challenge me in the best way and help me gain greater clarity. Thank you for your guidance and for allowing me the space to process and grow.

~ Jindriska

I got coaching from Freeman on topics ranging from professional to personal development. One thing was very clear in all our sessions, and that is Freeman excels in combining his lived experiences with a perfect dose of total listening. I'm a better person because of those sessions, and I recommend his coaching for anyone looking.

~ Tobi

As I was new to coaching, I wasn’t sure what to expect. Freeman’s approach helped me uncover and confront the hard questions I had been avoiding. After just a few sessions, I developed a deeper understanding of my approach to management and product leadership. I now have a set of tools and a framework that I use daily to guide my decision-making.

~ KC

I've grown significantly in both confidence and strategic impact during our coaching period. I feel empowered to speak up, contribute to product direction, and advocate for users with clarity. Our sessions have been grounded, empathetic, and action-oriented—creating a space where honest conversations flow naturally and lead to tangible progress. I truly appreciate having you as a coach and look forward to more conversations soon.

~ Alvin

I've had 6 coaching sessions with Freeman, and they were instrumental in how I dealt with a tumultuous period in my work life. I felt heard; the challenges I was facing were thoroughly explored, and we made decisions together that felt obvious in hindsight. Freeman has a way of helping you cut through the noise, clarify your needs, and co-develop ideas that are tailor-made for you. I’ve come away with a few principles and frameworks that have become key inputs into my career vision and decision-making process. I’ve found them invaluable. Coaching with Freeman has left a positive mark on my life. The sessions were insightful and results-oriented, and I would definitely do it again. 10/10, would recommend.

~ Adenike

You're just getting started. Have a look at 1:1 Coaching in more detail:
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pricing

Starter
  • Three 60-minute coaching sessions
  • Email support between sessions
  • Personalized action plan
  • Mid-program progress review
  • Discounts

$150 / month

Booking Now
Personal
Popular
  • Six 60-minute coaching sessions
  • Email support between sessions
  • Personalized action plan
  • Mid-program progress review
  • Discounts

$350 / month

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Exclusive
  • Twelve 60-minute coaching sessions
  • Email support between sessions
  • Personalized action plan
  • Comprehensive end-of-program review
  • Discounts

$550 / month

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coach@freemanwhite.co

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