I coach executives to reveal their own and their team's full potential

Successful Clients

Years of Management Experience

Countries Worked In

Life to Live

From my Clients

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Taking on my new executive role was both exciting and overwhelming. Coaching with you came at just the right time. It was exactly what I needed as I transitioned into the new role. Our sessions helped give me clarity of thought on what I needed to address first and the confidence to trust my instincts. Most importantly the support I needed to get through the first 6 months. Thank you Freeman for being my silent anchor.

~ Jaine

I am incredibly grateful to have received Freeman's consistent coaching support as I transitioned into a new leadership position that came with its own set of challenges. His kind, patient and professional approach makes it easy to feel comfortable sharing about challenges and celebrating wins during sessions. Freeman provided a space for me to process, find clarity, and identify goals and action steps to move forward. 10 out of 10, would recommend, and will not hesitate to request his support in the future should I find myself needing it!

~ Rosalie

I loved that not once did you tell me what to do but rather taught me to resolve and make decisions for myself. You insisted that I take time to think about our previous conversations and work on some expected outcomes which gave me a clear focus for what I needed to work on in the short term, week on week to get to where I wanted to be.

~ Kate

Working with Freeman has been one of the most valuable investments I have made in my career. The coaching helped me move from self-doubt and mental blocks into a much stronger sense of confidence, clarity, and leadership. What makes his approach so effective is that he does not try to impose answers on you. He helps you find your own, which makes the change feel deeper and more sustainable. The impact has been both personal and professional, and I can clearly see the results in how I think, how I work, and the opportunities I have been able to create for myself.

~ Anonymous

As I was new to coaching, I wasn’t sure what to expect. Freeman’s approach helped me uncover and confront the hard questions I had been avoiding. After just a few sessions, I developed a deeper understanding of my approach to management and product leadership. I now have a set of tools and a framework that I use daily to guide my decision-making.

~ KC

I worked with Freeman to navigate through a transition in my life and career. His calm energy and curiosity enabled me to really understand what I was looking for before jumping towards any options. He has a knack for allowing you to take ownership of any decisions whilst offering up questions to consider at exactly the right moment. I hope to work with him again and would fully recommend him anyone looking to explore how coaching can benefit them.

~ Sam

I've had 6 coaching sessions with Freeman, and they were instrumental in how I dealt with a tumultuous period in my work life. I felt heard; the challenges I was facing were thoroughly explored, and we made decisions together that felt obvious in hindsight. Freeman has a way of helping you cut through the noise, clarify your needs, and co-develop ideas that are tailor-made for you. I’ve come away with a few principles and frameworks that have become key inputs into my career vision and decision-making process. I’ve found them invaluable. Coaching with Freeman has left a positive mark on my life. The sessions were insightful and results-oriented, and I would definitely do it again. 10/10, would recommend.

~ Adenike

My product coaching journey has been one of the most empowering experiences of my career. It’s helped me believe that my ideas matter, given me the courage to speak up, and equipped me with frameworks to move forward even when I feel stuck. I’ve grown not just as a product person, but as a confident decision-maker.

~ Joan

I've grown significantly in both confidence and strategic impact during our coaching period. I feel empowered to speak up, contribute to product direction, and advocate for users with clarity. Our sessions have been grounded, empathetic, and action-oriented—creating a space where honest conversations flow naturally and lead to tangible progress. I truly appreciate having you as a coach and look forward to more conversations soon.

~ Alvin

I got coaching from Freeman on topics ranging from professional to personal development. One thing was very clear in all our sessions, and that is Freeman excels in combining his lived experiences with a perfect dose of total listening. I'm a better person because of those sessions, and I recommend his coaching for anyone looking.

~ Tobi

I want to express my gratitude for your incredible coaching. You are an exceptional listener and create such a safe and supportive space for reflection. Your deep, thought-provoking questions always challenge me in the best way and help me gain greater clarity. Thank you for your guidance and for allowing me the space to process and grow.

~ Jindriska

Everything you want is on the other side of fear.

About Me

I'm an executive and management coach with 15 years of experience as a social enterprise Founder, CEO, and Director of Product. I got into coaching by investing deeply in my weekly management conversations with my team, creating a psychologically safe space for reflection and growth. As a result, over 4 years, my product and design team of 20 people had no regretted churn while we achieved the hyper-scaling of one of the most successful fintech companies on the African continent. Eventually, I realized...

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What is your Leadership Style?

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Who I work with

What Do You Want?

Are you ready to take control of your life and reach your full potential?
Are you tired of settling for less and not achieving your big dreams?
Are you in need of guidance and inspiration to help you set and reach your goals?

If so, you've come to the right place. It's time to become the best version of yourself and make real change happen.

Let’s Start Together!

Launch your change

My course

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Some of my Achievements I am so Proud of

200+ Clients

Successfully coached over 200+ clients in achieving their personal and professional go

90% Sucess Rate

Developed and implemented a unique coaching program that combines traditional

50+ Workshop

Conducted over 50 workshops on topics such as goal setting, stress management, and po

Individuals

I coach executives, directors, managers, and individuals to be honest with themselves about what they want most in their lives and to summon the courage to go get it. My approach is to listen intently during a thought-provoking, goal-oriented conversational process that guides you towards empowerment and unlimited potential.

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Teams and Companies

I work with teams and companies, especially in the software and technology fields, to become aware of how empathy can fundamentally improve their team culture and communication styles. I focus on how managers can start from where they are and create a culture of psychological safety to make their teams more effective.

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The Coaching Process

Overall Structure

An initial 1:1 engagement is 9 sessions, usually spread over 3-5 months, and extended as you see fit.
Coaching sessions usually run for one hour.
The cadence is set by the client. Commonly weekly to start, then every two weeks.

Flow of Each Session

You decide on a key focus topic at the beginning of each session. Coaching then leads to a plan and often a commitment to actions. Progress is measured over a few sessions. Topics can change from session to session or span a few sessions.

Transformation

Just imagine how a new butterfly feels. The culmination of the work in the cocoon is the freedom to fly. You will evolve in the coaching process and you'll have help along the way. Every client who commits to the process makes lasting and empowering changes. Hear more from my clients below.