I coach managers on how to lead with empathy

I coach managers on how to lead with empathy

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Everything you want is on the other side of fear.

About Me

I'm a management coach with 15 years of experience as a social enterprise Founder and Director of Software Product Management. I’m based in Nairobi, Kenya and have lived here with my family since 2019. I got into coaching through making the most of my weekly management conversations with each of my team members at one of the most successful fintech companies on the African continent. Eventually, I realized...

Freeman White

Years of Management Experience

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Successful Clients

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Countries Worked In

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Life to Live

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You can Make the change you have always wanted

What Do You Want?

Are you ready to take control of your life and reach your full potential?
Are you tired of settling for less and not achieving your big dreams?
Are you in need of guidance and inspiration to help you set and reach your goals?

If so, you've come to the right place. It's time to become the best version of yourself and make real change happen.

Let’s Start Together!

Launch your change

My course

Some of my Achievements I am so Proud of

200+ Clients

Successfully coached over 200+ clients in achieving their personal and professional go

90% Sucess Rate

Developed and implemented a unique coaching program that combines traditional

50+ Workshop

Conducted over 50 workshops on topics such as goal setting, stress management, and po

Freeman a Colloseum

1:1 Coaching

Coaching is a thought-provoking, creative, and goal-oriented conversational process between you and me that is intended to guide you towards maximizing your personal and professional potential.

Leopard Sunset Climbing Tree

Kenyan Coaching Safari

A unique blend of travel and in-depth coaching, utilizing the benefits of a spectacular natural surrounding to take you out of your normal routine and give you the space to craft the life you want.

From my Clients

1 Yes Leaves Zoomed In Square Smaller

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I loved that not once did you tell me what to do but rather taught me to resolve and make decisions for myself. You insisted that I take time to think about our previous conversations and work on some expected outcomes which gave me a clear focus for what I needed to work on in the short term, week on week to get to where I wanted to be.

~ Kate

I want to express my gratitude for your incredible coaching. You are an exceptional listener and create such a safe and supportive space for reflection. Your deep, thought-provoking questions always challenge me in the best way and help me gain greater clarity. Thank you for your guidance and for allowing me the space to process and grow.

~ Jindriska

I got coaching from Freeman on topics ranging from professional to personal development. One thing was very clear in all our sessions, and that is Freeman excels in combining his lived experiences with a perfect dose of total listening. I'm a better person because of those sessions, and I recommend his coaching for anyone looking.

~ Tobi

As I was new to coaching, I wasn’t sure what to expect. Freeman’s approach helped me uncover and confront the hard questions I had been avoiding. After just a few sessions, I developed a deeper understanding of my approach to management and product leadership. I now have a set of tools and a framework that I use daily to guide my decision-making.

~ KC

I've grown significantly in both confidence and strategic impact during our coaching period. I feel empowered to speak up, contribute to product direction, and advocate for users with clarity. Our sessions have been grounded, empathetic, and action-oriented—creating a space where honest conversations flow naturally and lead to tangible progress. I truly appreciate having you as a coach and look forward to more conversations soon.

~ Alvin

I've had 6 coaching sessions with Freeman, and they were instrumental in how I dealt with a tumultuous period in my work life. I felt heard; the challenges I was facing were thoroughly explored, and we made decisions together that felt obvious in hindsight. Freeman has a way of helping you cut through the noise, clarify your needs, and co-develop ideas that are tailor-made for you. I’ve come away with a few principles and frameworks that have become key inputs into my career vision and decision-making process. I’ve found them invaluable. Coaching with Freeman has left a positive mark on my life. The sessions were insightful and results-oriented, and I would definitely do it again. 10/10, would recommend.

~ Adenike

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pricing

Starter

Three 60-minute coaching sessions
Email support between sessions
Personalized action plan
Mid-program progress review

Discounts

$150 / month

Personal

Popular

Six 60-minute coaching sessions
Email support between sessions
Personalized action plan
Mid-program progress review
Discounts

$350 / month

Exclusive

Twelve 60-minute coaching sessions
Email support between sessions
Personalized action plan
Comprehensive end-of-program review
Discounts

$550 / month